ADIDAS

FESTIVALS / PLATFORMS

ASK + OBJECTIVE

Create compelling visuals for key adidas SS23 styles, with a focus on platform footwear. Emphasize full outfits stylishly, launching before and during North American music festivals to position adidas as a style authority. The activation is female-centric but features both genders, highlighting the versatility of the platform trend for day-to-night looks.

CREATIVE DIRECTION

Immerse yourself in festival oasis scenes and natural still life, where the unexpected meets curated creativity. Our whimsical sets blend nature-inspired elements with surprising features, creating a mini festival oasis. Within these surroundings, we'll showcase festival style, with platforms taking center stage to inspire your unique festival look. Zooming in on Platform-focused content, we'll capture hero styles in still-life setups amidst organic elements like wildflowers, moss, grass, and rocks, evoking thoughts of spring. Platforms become essential for elevating your spring wardrobe, seamlessly blending fashion and nature.

MY ROLE

My responsibilities encompassed various aspects of project management, including developing the project concept, collaborating with the team to establish guidelines for partners, overseeing a photoshoot in conjunction with the art director, managing image selection and retouching requirements, and designing digital layouts for Adidas's online platforms such as adidas.com, the Adidas app, Adidas emails and social media placements.

CREATIVE TEAM
Art Director: Bernadette Little
Senior Designer: Colin Sias
Senior Copywriter: Zoe Ward
Senior Producer: Chelsea Noonan
Designer: Monica Ulrich
Photographer: Zach Lewis
Production Partner: Mesa Lang
Production Design: Jade Harris
Product Stylist: Marcus Fischer
Stylist: Pauline Kim

IMAGE OVERVIEW