ADIDAS

FALL LAYERS

ASK + OBJECTIVE

Craft a Fall Layers narrative through a fashion trends perspective, synchronizing the thematic "Fall Layers" and October Trends in September and October. Emphasize images that elevate the product and demonstrate how to style for the Fall Layers story and October Trends. Prioritize showcasing adidas products with an effortless head-to-toe styling focus, placing secondary emphasis on footwear.

CREATIVE DIRECTION

Celebrate autumn style by spotlighting the adidas apparel, emphasizing its blend of comfort, utility, and style. Opt for intentional, modern, and curated studio scenes with minimalist, intentional props such as ladders, modern furniture, and understated plants. Prioritize full-body styling that accentuates the "Fall Layers" trend story, incorporating non-branded items like unique socks, denim, jackets, scarves, and elevated work-wear for an elevated comfort aesthetic. Models should exude confidence and empowerment in a stylized studio setting, experimenting with various backdrops, colors, and textures. Focus on authenticity, spatial depth, and easygoing confidence in poses to convey a confident mood while highlighting the hero — our Sept/Oct Trends apparel collection.

MY ROLE

I was responsible for end-to-end project management, covering tasks such as conceptualizing the creative direction, establishing guidelines for partners, overseeing the photoshoot, managing image selection and retouching, and designing digital layouts for Adidas's online platforms, including adidas.com, the Adidas app, email communications and social media placements.

CREATIVE TEAM

Art Director: Colin Sias
Senior Copywriter: Brandon Brown
Senior Producer: Therese Trikilis
Photographer: Molly Cranna
Production Partner: RESIN Projects