UMPQUA BANK

MADE TO GROW

ASK + OBJECTIVE + DIRECTION

Made to Grow, Umpqua Bank's campaign, revolves around fostering organic growth in customer accounts, particularly within the context of small businesses and personal economic progress. The visual narrative is reinforced through carefully chosen photography featuring local shops, owners, and employees. To amplify the campaign's organic theme, we crafted slogan lockups using a script font with flourishes, paired seamlessly with a san serif typeface, creating a harmonious blend of graphic elements that effectively highlight the campaign's ethos.

CREATIVE TEAM/ROLES

Art Director: Kate Zimmerman
Senior Designer: Colin Sias
Senior Copywriter: Jeremy Lang