ADIDAS

The campaign aims to enhance storytelling, drive consumer engagement, and promote the purchase of adidas fashion-forward pieces. The overarching goal is to captivate consumers with stylized and editorial content, inspiring confidence in their fashion choices.

Our creative direction focuses on authentic, confident energy portrayed through stylized outfits with unique layering, highlighting our fashion-forward pieces. The setting is outdoors, employing minimal props strategically placed to hero the apparel. Warm natural light and soft drapes, reminiscent of crushed velvet, convey comfort and sophistication. Intentional poses are crafted to showcase collection details, emphasizing craftsmanship and design intricacies. We invite customers to embrace fashion as a form of self-expression, blending elegance and comfort seamlessly.

I was responsible for end-to-end project management, covering tasks such as conceptualizing the creative direction, establishing guidelines for partners, remotely overseeing the photoshoot, managing image selection and retouching, and designing digital layouts for Adidas's online platforms, including adidas.com, the Adidas app, email communications and social media placements.