ADIDAS

Utilizing vibrant floral arrangements paired with digital projections creates a captivating, dreamy atmosphere that embodies modern love and reflects contemporary Valentine's Day celebrations. Employing a recognizable color scheme and clear messaging enhances the holiday appeal and facilitates customer engagement. Incorporating soft lighting, vivid colors, and seamless integration of digital and natural elements sets the stage for showcasing products and narrating the holiday brand story in an intimate and compelling manner. This conceptual approach offers flexibility in representing various forms of love and relationships.

I was responsible for end-to-end project management, covering tasks such as conceptualizing the creative direction, establishing guidelines for partners, overseeing photoshoots with the art director, managing image selection and retouching, and designing digital layouts for Adidas's online platforms, including adidas.com, the Adidas app, email communications and social media placements.