ASK + OBJECTIVE
Craft an après chic narrative highlighting our February Leopard collection, balancing consideration for the pandemic with an inspiration to embrace the outdoors in these stunning garments. Featuring leopard prints and subtle winter hues, with a touch of blue for DTC exclusives, the goal is to elevate the product through images that seamlessly blend style and functionality. Emotions should evoke a sense of reflection in the winter scenes while looking fabulous.
CREATIVE DIRECTION
Set in a downtown/city environment, this concept embraces a dynamic pace, utilizing locations like stairwells, stoops, crosswalks, and hotel lobbies. Aim for ample light and shadows to capture an authentic street-style feel. The shoot encourages experimentation with looks, combining fully branded outfits with adidas pieces paired alongside unbranded apparel like denim, fur, and accent jackets. Explore layers, such as tying jackets around the waist or showcasing boots, along with incorporating accessories like necklaces, sunglasses, earrings, and bags. The goal is to showcase diverse styling options, highlighting the distinctive ways each look can be personalized and elevated.
MY ROLE
I was responsible for end-to-end project management, covering tasks such as conceptualizing the creative direction, establishing guidelines for partners, overseeing the photoshoot, managing image selection and retouching, and designing digital layouts for Adidas's online platforms, including adidas.com, the Adidas app, email communications and social media placements.
CREATIVE TEAM
Art Director: Colin Sias
Senior Copywriter: Brandon Brown
Senior Producer: Therese Trikilis
Photographer: Sage East
Production Partner: RESIN Projects
Senior Copywriter: Brandon Brown
Senior Producer: Therese Trikilis
Photographer: Sage East
Production Partner: RESIN Projects
IMAGE OVERVIEW
IMAGE OVERVIEW
