ADIDAS

Create a trend story around the August ISC Luxe story and apparel collection, encouraging people to enjoy their hot vax summer outdoors while remaining pandemic-conscious. Prioritize DTC exclusive products, emphasizing authentic styling and brand visibility. Focus on effortless presentation of apparel, with secondary attention to environment and footwear, to resonate with a target audience keen on showcasing their style.

Capture the essence of the adidas 2000s luxe collection by showcasing these fabulous clothes in accessible environments, emphasizing the idea that style is a personal expression. Align with Gen Z's Vogue-inspired DIY photography aesthetic, utilizing iPhones for a powerful look and amplified feelings in a home-grown, farm-to-table content approach. Embrace locations like parking lots, sidewalks, and stairwells to bring visual interest and contrast to everyday scenes. Employ dynamic angles, natural light, and vibrant colors to create an elevated yet authentic styling within the August Trends apparel collection. Enhance outfits with non-adidas branded items, such as oversized sweaters, jackets, belts, sunglasses, and jewelry, to reflect the genuine looks our target audience would create themselves.

I was responsible for end-to-end project management, covering tasks such as conceptualizing the creative direction, establishing guidelines for partners, overseeing the photoshoot, managing image selection and retouching, and designing digital layouts for Adidas's online platforms, including adidas.com, the Adidas app, email communications and social media placements.