ADIDAS

Craft a compelling trend narrative for the velour collection, inspiring individuals to indulge in comfortable and premium apparel. Prioritize authentic styling and enhance brand visibility to resonate with a discerning audience eager to showcase their unique style. Strive for an effortless presentation of the apparel, creating a narrative that effortlessly aligns with the fashion preferences of the target audience.

Capturing luxurious and comfortable moments within a home environment, showcasing the adidas velour apparel in a stylistically curated approach. Crafted scenes that exude a sense of opulence, emphasizing the plush material and intricate details of the collection. Posing directions should be intentional, highlighting the apparel's features and ensuring a visually captivating narrative. Encourage positive and upbeat emotions from the models to convey a feeling of ease and comfort, reinforcing the collection's overarching narrative. This approach not only presents the velour apparel in a high-end light but also creates a connection between the audience and the elevated, comfortable lifestyle the collection embodies.

I was responsible for end-to-end project management, covering tasks such as conceptualizing the creative direction, establishing guidelines for partners, overseeing the photoshoot, managing image selection and retouching, and designing digital layouts for Adidas's online platforms, including adidas.com, the Adidas app, email communications and social media placements.